Brand Kit

Type

Roboto condensed - Medium (500) to Semi-Bold (600)

This is the headline font for Legacy: Life Reflections, to be used for headings and large text.

Some quotes also use this bold italic font in red for emphasis.

Alegreya - Regular (400)

This is the body font for Legacy: Life Reflections, to be used for smaller type and longer sections of text, like articles or longer paragraphs that aren’t being highlighted in some way.

Colours

These are the main colours used in the Legacy: Life Reflections brand. You can click on the hex codes to copy them to your clipboard.

Images

Images are an important part of expressing the Legacy: Life Reflections brand and its mothership; The Good Listening To Show (TGLTS). Text should not be placed directly over images, but graphic elements - such as a roundel or sticker - may overlap background imagery like the tree graphic.

GraphicS

The tree graphic represents the show’s unique storytelling structure, set in 'The Clearing'. This involves the lovely storytelling exercise called '5-4-3-2-1', some alchemy, some gold, a couple of random squirrels, a cheeky bit of Shakespeare & a cake.

A simplified tree graphic is also available for busier or text-heavy designs, helping to avoid visual overwhelm.

Roundels

Headshots of Chris and his guests are usually shown in roundels with a yellow outline (or white outline when on a yellow or pale ash background). Chris’s philanthropic initiative POD2Give is also represented this way.

Every series strand of The Good Listening To Show - including Legacy: Life Reflections - has its own icon, designed as a graphic element inside a yellow roundel. There are even roundels of Chris holding a series strand roundel!

STickers

Our stickers are red rectangles set at a diagonal angle with a shadow background and white text. The have a 3D appearance and, on the web, they may include a subtle bounce interaction.

Stickers are used for short messages - such as “Welcome to The Clearing,” a series strand title, or key information of no more than six words across two lines (e.g. “Live recording with audience Q&A”). Use them sparingly: no more than 1–2 per page or asset.

Downloads

Download the tree graphics, roundels and stickers here:

Covers and backgrounds

These ready-made assets include your podcast cover image, background on recording platforms, LinkedIn banner, and website social-share (OG) image.

Podcast covers

The asset featuring Chris as host is the podcast cover. There are two versions: one includes the URL for promotional use (e.g. as the main image on Buzzsprout), and the other is for the website or places where website directions are already provided. There are also two promotional images encouraging people to “be next.”

Recording backgrounds

Each TGLTS series strand has its own Zoom background, designed to keep all elements visible whilst surrounding the host - Chris Grimes.

For Restream recordings, two versions are provided: one for host and guest, and another for host with two guests.

Website OG Image

An Open Graph (OG) image is what appears when your website is shared on social media.

LinkedIn

Chris's LinkedIn banner highlights his key services.

Download

Download the covers and backgrounds here:

Templates

These templates can be edited within Figma. Simply swap in the guests headshot, details and series strand sticker, then export your new asset.

Website and x (twitter)

This 1600px by 900px guest template can be used on websites and X (twiiter).

Instagram post, stories and TikTok

Square assets are used instagram posts to promote guests. Vertical versions can be used on both instagram stories and tiktok. It's important to not distort the elements of the asset, make them overlap or write excessive text - save it for the caption!

Buzzsprout episode

For individual podcast uploads, e.g. on Buzzsprout, an asset with the headshot and name of the guest is used. To have more details about the guests on this asset would make it very difficult to read as an icon, and it doesn't improve SEO.

poster and flyer

There's an A3 poster template (left) and an A5 flyer template with a reverse side (right), that can be editted for your upcoming show.

Download

Download the templates here: